ABOUT THE BLOG & ME

Hi,

My name is Elise Harlock, I currently study Fashion Marketing at the University of Leeds and am in my second year. I created this blog for my fashion promotion and creative communication strategy module to showcase the critical research I have undertaken about selected fashion brands and their chosen promotion strategies which interest me. I have always been interested in luxury fashion and therefore have focused mainly on luxury brands with the exception of Savage Fenty. I chose these brands because I feel that their promotion and creative communication methods they have used to interact with consumers are unique and exciting.